Advertising device



(No Model.)

B. E. ALDERMAN.

ADVERTISING DEVICE.

Patented Aug. 9', 1887'.

I I T UNITED STATES PATENT ()FFICE.

ELBERT 'E. ALDERMAN, OF VPORTVILLE, NEW YORK.

ADVERTISING DEVICE.

SPECIFICATION forming part of Letters Patent No. 367,946, dated August 9, 1887.

Application filed'March 5, 1887. Serial No. 229,817. (No model.) 7 7 To all whom/it may concern:-

Be it known that I, ELBERT E. ALDERMAN,

' a citizen of the United States, residing at Port- 'ville, in the county of Gattaraugus and State of New York, have invented certain new and useful Improvements in Advertising Devices; and I do declare the following to bea full, clear, and exact description of the invention, such as will enable others skilled in the art to which it appertains to make and use the same, reference being had to the accompanying drawings, and to the letters and figures of reference marked thereon, which form a part of this specification.

This invention relatesto advertising devices which display changing or movable signs for windows, stores, or other places, the object being to utilize an easel orsimilar ornamental stand for that purpose by utilizing the frontlegs as rollers on which the cloth, paper, or canvas strip winds and unwinds, and on which are printed, painted, or otherwise arranged announcement-s, advertisements, &c.; and the invention as constructed will be understood by reference to the following specification and claims. 7

In the drawings, Figure 1 is a side elevation of the device; Fig. 2, a front elevation of the device; Fig. 3, ape rspective of the device; Fig. 4, a cross-section through line at x of Fig. 2.

a a represent the two front legs of an easel or frame, being legs and rollers combined by being made round, and fitting into the hollowed-out ends of two ornamental longitudinal cross-pieces, d d, and held in place by metal straps e e. The space 8 between the two cross-pieces d d is occupied by the advertising strip b, the ends of -which are fastened to the leg-rollers a a and wound around them. On

this strip is put the announcements of the day or week of any special article for sale, or

line of goods, or pictorial representation, and when it has been exposed as long as desired it is wound around one leg-roller and unwound from the other by merely taking the legs in hand and turning them as desired until the old sign iswound up and the new space exposed for the succeeding one. When all wound up on one side, it is then gradually wound back, reproducing the old signs,or new ones in their places.

Of course, the various uses of this panoramic display-sheet are almost unlimited as to subjects and objects.

g is the rear leg of the easel; 71. h, pegs. c c are side shields or coveringpieccs,ornamental, if desired, and designed to cover and protect the rolled-up or unrolled portions of the belt or strip 1), besides hiding that part from View.

The great advantage of this device is its simplicity, combining with an easel the movable strip b, and utilizing the legs as rollers.

Iclairn- 1. The easel advertising dcviceconsisting of the cross-pieces d d, having their ends hollowed out, the combined legs and rollers a a,

rounded to partly recess in said cross-pieces, the belt or advertising-strip b, the ends fast ened to and winding and unwinding on said round legs, all substantially as specified.

2. The combination of the easel consisting of the legs a a partly recessed in cross-pieces d d, the, metal strips 6-0, the advertising-strip b,attached to the roller-legs, and the covering side pieces, 0 c, all arranged as and for the purpose specified.

In testimony whereof I affix my signature in presence of two witnesses.

ELBERT E. ALDERMAN.

\Vituesses:

J. R. DRAKE, WM. TRENKLE. 

